City and Puma: The Million Pound Tango…
In a power move that could make even a billionaire blush, Manchester City has signed an extension with PUMA that could eventually be worth £1 billion! That’s right, folks — a whopping £100 million per season of cash and some jazzy football attire awaits, making it the grandest kit deal in Premier League history. Initially, City and PUMA tangoed in 2019/20 for £65 million a year, but now they’ve decided to keep the cha-cha-cha going until the 2034/35 season. Evidently, City’s success on the field has led to a tidal wave of shirt sales.
For the 2025/26 season, City has unveiled a new home kit that proudly flaunts a white sash through the famous City blue, like a stylish superhero from a comic book! This daring attack on boring jerseys is just what the doctor ordered. Speaking of this partnership that feels like a match made in football heaven, Ferran Soriano, City Football Group’s big cheese, says, “We’ve achieved more than expected! PUMA’s the toast to our glory story!”
City’s treble-winning heroics in their PUMA shirts just last season, no less, (and four successive Premier League titles) just proves this combo’s magic. With trophies flying in like pigeons on a loaf of bread, PUMA’s love letter to football through creative kits continues. This duo even hopped into the metaverse in 2022/23, launching kits with a virtual whoosh, leaving fans in awe. PUMA’s retail guru, Arthur Hoeld, declares their partnership a dazzling expo. Prepare yourselves, because this City-PUMA rollercoaster just got fired up for another thrilling ride!